Air source water heaters take the road of surrounding cities from rural areas
Article source: Information Responsible Editor: Guangdong Hepai New Energy Technology Co., Ltd. Publication time:2021-06-29
With the acceleration of new rural construction and urbanization, the improvement of rural economic level, and the gradual increase of high-income rural areas, the bathing habits of rural populations are also rapidly shifting towards urban populations, and the demand for hot water is increasing. The market for air source water heaters in rural areas is bound to be further expanded. Air source water heaters are more energy-efficient, environmentally friendly, comfortable, and safe than traditional water heaters, meeting the current potential market demand and future rural development trends in China. The production and operation enterprises of air source water heaters must make various preparations, adopt a forward-looking strategic vision and a positive attitude to cope with the gradually emerging and expanding new rural market in the future. Develop air source water heater products suitable for the rural market and develop corresponding sales strategies for the rural market.
However, generally following the development routine of emerging products: merchants vigorously promote through multiple channels, then are accepted and recognized by urban residents with highly developed information dissemination, and finally gradually penetrate the rural market. But the emerging environmentally friendly and energy-saving product of air source water heater does not follow the traditional routine.
Why choose to surround cities with rural areas? This is closely related to the development and current situation of new rural areas and the advantages of air source water heaters themselves.
economic development
As a high-tech new energy product, the high production cost of air source water heaters determines that their prices are higher than traditional water heaters. Due to price factors and restrictions on the use of tap water, it is rarely sold in rural markets. Therefore, many early air source heat pump manufacturers focused on the mid to high end market.
However, with the acceleration of the construction of new rural areas, many rural areas have undergone earth shaking changes, and people's consumption levels have also increased accordingly. For air source water heaters, many ordinary people have expressed strong goodwill, and air source water heaters are gradually entering the new countryside.
Current situation in rural areas
The economy is developing rapidly, and transportation is becoming increasingly developed. More and more young and middle-aged people in rural areas are leaving their homes and heading towards big cities to seek better development, leaving young children and elderly people at home. The biggest concern for people who are away is the safety of the elderly and children at home. Although air source water heaters cannot provide 24-hour protection, they can contribute to the safety of family bathing.
The product defects of traditional water heaters and the increased bathing safety for left behind children and elderly in rural areas have opened a door for air source water heaters to enter the rural market.
competitive edge
With the construction of new rural areas and the process of urbanization, some developed rural towns in China have seen the emergence of high-rise and multi story buildings that were not seen before. The knowledge level and prevention awareness of rural populations are relatively poor, and there are difficulties and safety hazards in installing various solar water heaters on these buildings. In this context, air source water heaters that are suitable for installation in high-rise buildings and have little impact on the overall image of the building after installation are beginning to show potential markets in emerging rural areas and towns.
Since the development of the air energy industry, enterprises have continuously increased their investment in talent, gradually strengthened their product research and development efforts, and the technology has become increasingly mature. The maturity of technology directly leads to a decrease in the manufacturing cost of air energy products. The affordable price has enabled it to occupy an increasingly large market share in the rural water heater market. As prices decrease, the appearance design of air source water heaters is increasingly in line with modern people's aesthetics.
However, generally following the development routine of emerging products: merchants vigorously promote through multiple channels, then are accepted and recognized by urban residents with highly developed information dissemination, and finally gradually penetrate the rural market. But the emerging environmentally friendly and energy-saving product of air source water heater does not follow the traditional routine.
Why choose to surround cities with rural areas? This is closely related to the development and current situation of new rural areas and the advantages of air source water heaters themselves.
economic development
As a high-tech new energy product, the high production cost of air source water heaters determines that their prices are higher than traditional water heaters. Due to price factors and restrictions on the use of tap water, it is rarely sold in rural markets. Therefore, many early air source heat pump manufacturers focused on the mid to high end market.
However, with the acceleration of the construction of new rural areas, many rural areas have undergone earth shaking changes, and people's consumption levels have also increased accordingly. For air source water heaters, many ordinary people have expressed strong goodwill, and air source water heaters are gradually entering the new countryside.
Current situation in rural areas
The economy is developing rapidly, and transportation is becoming increasingly developed. More and more young and middle-aged people in rural areas are leaving their homes and heading towards big cities to seek better development, leaving young children and elderly people at home. The biggest concern for people who are away is the safety of the elderly and children at home. Although air source water heaters cannot provide 24-hour protection, they can contribute to the safety of family bathing.
The product defects of traditional water heaters and the increased bathing safety for left behind children and elderly in rural areas have opened a door for air source water heaters to enter the rural market.
competitive edge
With the construction of new rural areas and the process of urbanization, some developed rural towns in China have seen the emergence of high-rise and multi story buildings that were not seen before. The knowledge level and prevention awareness of rural populations are relatively poor, and there are difficulties and safety hazards in installing various solar water heaters on these buildings. In this context, air source water heaters that are suitable for installation in high-rise buildings and have little impact on the overall image of the building after installation are beginning to show potential markets in emerging rural areas and towns.
Since the development of the air energy industry, enterprises have continuously increased their investment in talent, gradually strengthened their product research and development efforts, and the technology has become increasingly mature. The maturity of technology directly leads to a decrease in the manufacturing cost of air energy products. The affordable price has enabled it to occupy an increasingly large market share in the rural water heater market. As prices decrease, the appearance design of air source water heaters is increasingly in line with modern people's aesthetics.
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